V&V Supremo

Transformed a website. Revolutionized a business.

Project Overview

Fifty years ago, two brothers-in-law began a business with nothing but $500 to their names. Combining their traditional values and forward-thinking mentalities, they focused on building relationships. While this led to steady business, there was a dire need for national brand awareness. So, V&V Supremo approached us with the request to revamp their digital presence.

Services

Brand Consulting

Search Engine Optimization

Consumer Website

Food Service Website

Paid Media

Team Building

Website Design & Development

A visionary company like V&V Supremo deserved a visionary digital presence. We partnered seamlessly with their C-Suite and sales team to strategize a large-scale online manifestation that highlighted their pioneering work and celebrated their authority within the industry.

  • Built a comprehensive consumer website that focused on the brand story, products, availability, and drove individuals to “Where to Buy” in stores
  • Built accompanying food service websites
  • Delivered monthly interactive reporting to C-Suite and national sales team
  • Set up and managed advanced Google Analytics and Google Data Studio
  • Set up advanced server environment and performed radical site speed optimization
  • Landing page creation for marketing campaigns and promotions

Search Engine Optimization

In order to prove V&V Supremo was the best in the business, we had to position them as such across all search platforms. Meticulous keyword research, market research, and multilingual search engine optimization were just a few of the steps we took to position V&V Supremo with authority online.

  • Owned every keyword related to their brand
  • 284 revenue-driving keywords in Google’s top three
  • 1,164 owned keywords ranking on Google’s first page
  • 432% increase in “Store Locator” use
  • 1,900% increase in organic traffic within one year
  • Structured data to dominate rich cards and products in Google

Built and Strengthened an
Internal Marketing Team

V&V Supremo’s growth aspirations were strategic. Their leadership team understood that a successful digital presence takes constant cultivation, which is why they turned to us for guidance to train and develop their marketing department. We made it our mission to ensure that the marketing arm of V&V Supremo was a mainstay for exceeding customer expectations and bolstering brand growth.

  • Established and trained an internal team to perform SEO, paid advertising, and more
  • Conducted one on one coaching sessions with key members of the team, including the content team, design team and even the chefs and culinary team!