Greenridge Farm
Small batch production. Large scale greatness.
Greenridge Farm believes that food is a universal language. Using our digital marketing skills to the fullest, we were able to speak that language to a large prospective audience, which drove growth that helped the company to scale in physical stores.
Focusing on Greenridge Farm’s commitment to all-natural, handmade, and European artisanal methods of production, we were able to communicate a small batch notion on a large scale. From website building and maintenance to social media and SEO, Greenridge Farm’s message was crafted by hand and spread with purpose.
E-Commerce Development & Website Refresh
In order to accommodate Greenridge Farm’s growing product interest, we designed and developed an e-commerce portal for enhancing online sales. We included all the functionality the marketing, sales, and support team needed including: Quickbooks integration, advanced shipping methods, and high quality imagery to support offline sales.
Greenridge Farm recognized the importance of ensuring website maintenance after the full website refresh. We offered our vast website hosting and maintenance services.
Search Engine Optimization
A smart marketer knows that a brand’s digital presence is only as good as the SEO it builds for itself. The best marketer knows that it’s not just about being number one in a search engine. It’s about creating a deliberate brand narrative and bringing it to life online.
We worked with Greenridge Farm to translate its brand values, products, and key points across all search engines. Greenridge Farm was positioned as an expert for topics like “handmade,” “artisanal,” “non-GMO,” “lower nitrates” and more.
– Set up and managed advanced Analytics tracking & Google Data Studio reporting
– Built a holistic & enjoyable brand experience across all digital platforms
– Ensured that Greenridge Farm information was easy to find online
To simplify the customer’s pursuit for the perfect item, we added a search option enhanced with filters. Content descriptions convey the exclusivity of each piece, highlighting the design of each feature to connect with the audience.
Social Media Management
Greenridge Farm entrusted us with their brand message and followers. In turn, we broadened brand awareness and increased online and offline conversions by collaborating with their branding and marketing department to create compelling content on social media with the goal of connecting with consumers on a deeper level to drive sales and revenue.
Built a holistic and enjoyable brand experience across all digital platforms
- Organic social management & posting across Facebook and Instagram
- Paid media campaigns for product awareness in local markets through geotargeted advertising
- Training in-store teams on capturing micro-moments and real customer engagement
- Custom photography & videos for use online
- Creation of social media content and messaging to sync with traditional marketing efforts, billboards, and to enhance brand partnerships
Website Maintenance
Greenridge Farm recognized the importance of ensuring website maintenance after the full website refresh. We, at Got IT Digital, offered our vast website hosting and maintenance services, including:
- 24-hour responses to a standard request
- 24/7 website monitoring
- Protection against viruses and malware
- Daily storage and database backups
- Dedicated project management and online support
